About Us

We're there for leading change to support growing communities

At Therefor Group, our community of professionals, advocates and trusted advisors is unapologetically there for one core purpose … leading change. Because we know that leading positive, impactful, and lasting change helps to build stronger and better-connected communities. 

And that’s what we’re there for.

Our collective experience spans the full lifecycle of place-based development – from early thinking and policy through to delivery and long-term outcomes.

We’re structured to bring integrated expertise to every stage, ensuring our work is both strategic and grounded in real-world impact.

We are a values-driven company, and those values guide how we work—with each other, with our clients, and with the communities we serve. Collaboration, integrity, and a commitment to meaningful change are embedded in everything we do. These principles shape our approach and ensure that our work consistently reflects the outcomes we believe in: resilient, inclusive, and thriving communities.

We understand that delivering positive growth in complex, often contested environments requires more than technical skill—it demands trust, shared purpose, and a willingness to lead.

Our diverse perspectives and deep experience enable us to navigate complexity, lead advocacy where it matters most, and deliver outcomes that make a lasting difference.

Environment

Therefor Group’s Environment Team is focused on creating sustainable ecological outcomes for people, places, and the environment.

We lead change through the considered planning, assessment, delivery, and monitoring of key environment initiatives, with bushfire assessment and management a core area of expertise, while considering the most desirable development and community outcomes.

Ultimately, we are there for the preservation of habitat and delivery of sustainable, resilient ecological solutions, with long-term environmental outcomes in mind.

Our Key People

Stephen Hayes

Director – Environment

Landscape Architecture

No matter the size or scope of a project, Therefor Group’s Landscape Architecture Team is committed to contributing to the design of truly innovative places with future use in mind.

 We lead change by taking a collaborative approach to design, combines creative design thinking with rigorous technical expertise.

Ultimately, we are there for delivering functional, beautiful landscapes that enrich the public realm and support everyday life.

Our Key People

Penny Spiers

Director – Landscape Architecture

Planning

Therefor Group’s Planning Team knows that to deliver innovative development outcomes, they must first understand the people that will live, work, and play within a community’s limits, empowering them to make impactful decisions.  

We lead change by advocating for the needs and wants of the community, drawing on our culture of creativity and innovation to craft effective solutions that exceed our clients’ expectations and deliver leading planning outcomes.

We are there for our clients and the community by crafting innovative development solutions that navigate the complexities of growth and change to deliver better places.

Our Key People

Andrew Crawford

Co-Chair and Managing Director

Natalie Rayment

Co-Chair and Managing Director

Brad Jones

Board Member, Executive Director and Director – Planning

Amy Marsden

Director – Planning

Project Delivery

In a world filled with obstructions and compliance, Therefor Group’s Project Delivery Team has revolutionised DA compliance and plan sealing, accelerating housing delivery, and reducing unnecessary costs.  

We lead change through our unique and comprehensive approach to project and compliance management, ensuring a commitment to genuine collaboration and engagement, and that every project is delivered to the highest standard.

Ultimately, we are there for simplifying complex compliance processes for our clients and helping families get into their homes sooner.

Our Key People

Ryan MacLellan

Director – Project Delivery

Waimana Kingi

Director – Project Delivery

Strategy + Place

Therefor Group’s Strategy & Place Team is committed to using evidence, understanding, and experience to shape future places, balancing competing demands and translating ambition into robust outcomes for our clients. 

We lead change through the creation of effective strategies that adapt environments and cities in response to challenges and opportunities. We work with clients and communities to direct elements of change to deliver an integrated place-based outcome and positive legacy. 

Ultimately, we are there for creating and adapting spaces to reflect our commitment to creative problem solving, unlocking the potential of people and places to meet the needs of a growing population.  

Surveying

While survey is an integral step in the development process, it’s the long-standing client relationships and dedication to developing a deep understanding of every project that sets us apart at Therefor Group.

We lead change by leading by example, delivering the most reliable, quality service through a commitment to outcome-focused solutions, early engagement, and open communication.

Ultimately, as trusted advisors and experts, we are there for helping our clients achieve their development goals efficiently and effectively, while educating the industry and community about the importance of surveying.

Our Key People

Bruce Williams

Board Member, Executive Director and Director – Surveying

Nick McKelvey

Director – Surveying