Project Overview
The Paint Factory is a catalyst site for Brisbane as a first-of-its-kind suburban renewal precinct reimagining former industrial land as a mixed-use creative arts village and residential hub. As a future-focused project, the precinct will create a new benchmark for suburban renewal across Brisbane, enriching communities and built form.
Therefor Group has been involved in The Paint Factory since early project stages, playing an integral role in the design process, public realm design, and development of approval strategies and pathways. A highly collaborative project, Therefor has maintained a strong working relationship with stakeholders and government authorities to advocate for The Paint Factory and unlock planning pathways to deliver this precinct. Throughout our involvement, our Planning Team has pushed the fold of standard planning practice to respond to contemporary challenges, trends, opportunities and needs.
Project Outcomes
Therefor Group was responsible for the following deliverables and outcomes:
- Multi-disciplinary approach to carry out inquiry by design process with the community.
- Advocacy role with Council to align Council strategy with site opportunity, such as identification as a transitioning industrial site.
- Strong working relationship with Council and State Government to activate the site and unlock opportunities for innovative planning solutions.
- Involvement from early project inception and devising development approval strategies and pathways to unlock the potential of the site.
- Coordination and project management across all stages of the proposal.
- Creating a site management framework to protect the longevity of the project and destination for the arts.
- Managing expectations of an established local community through development approval strategy and community engagement.
- Overcoming challenges with key stakeholders and adjoining uses with an appropriate site-specific, environmental response.
Leading Change
Managing the challenges and complexity of the planning framework helped to unlock the site for a first-of-its-kind development in Australia – leading change for the community and the industry.
- Strategically aligning the project with external trends and influences to support project delivery – e.g., identifying the site as a transition site under the Brisbane: Our Productive City strategy.
- Innovation: new, integrated mixed-use creative arts and residential hub, first-of-its-kind, setting a new benchmark / best practice for suburban renewal.
- Sustainability: conversion of under-utilised site to vibrant precinct, reuse and renewal of existing building (Taubman’s Paint Factory).
- Community dividend: revitalising a redundant industrial site for wider benefit, and supporting local vibrancy, vitality, and the economy.
- Enduring value and design: catalyst / legacy project for the creative industries; heralding innovation in development and precinct planning to promote creative industries and pushing the fold within planning to respond to contemporary needs and challenges.
- Collaboration: working and engaging with community, key stakeholders, Council, and technical experts to deliver a future-focused, legacy project for Brisbane.
